Which Pages Should I Include On My Recruitment Website?

When designing a new website for your recruitment firm it can be hard to determine what you need content wise. Here we’ll provide a brief overview of the pages you should consider incorporating into your new recruitment website. We’ll be covering each page in greater detail in later blogs. 

Your recruitment website should include several key pages to ensure that potential candidates can easily find the information they need and apply for job openings and clients can also find information relevant to their questions and details on how to contact you

 Some important pages to include are:

Home / Landing

Your home page will be the biggest page on your website (scrolling wise anyway), as you’ll need to cover a synopsis of each section. You have two main objectives for this page, firstly to make a great first impression on the end user (client, candidate or talent) and secondly to let the user know what your company does. The home page should provide a clear overview of your company with a good, sharp tagline. It should give clients & candidates an idea of the flavour of the business through colour and images. 

On top of this I’d pick the top 5-6 most important areas/pages of your website and showcase them here. Layout wise, there should also be a clear, sticky header / navigation bar with an easy to see navigation menu. Secondly as you scroll down it needs to show the user the types of positions you cover, along with any geographical information. Thirdly, there should be a selection of positions you offer with a call to action. Potentially an employee or client testimonial/logo section, followed by a blog section and lastly the footer with essentially a sitemap / key links across the website. 

About Us

Your about us page should provide more detailed information about your company, founders, its history, its mission, values, and culture. It’s a great place to include images of the team & office(s). Also potentially an area to show off testimonials from clients & candidates. I’d also recommend including an area covering your DEI statement. Also a good area to cover any charity work the business may do, any industry events the company is attending or arranging and any awards you may have won. 

Blogs / News / Insights

“Write what you know” - Mark Twain. Latest news and insights about the company and industry, salary bench marking reports, client/ candidate / employee interviews, trends, annual guides, podcasts, career reports, newsletters, etc. can all be a major plus for the website, providing extra value for clients & candidates and also improving their website’s search ranking performance. I’d recommend laying this out in card format with an attention grabbing image for each post, a title, a synopsis and author details. 

Individual Blog Posting

And of course a page for each individual posting. 

Clients

Primarily as a client (hiring manager/HR/TA) I want to quickly see the roles you recruit for and your company specialisms. Simple. On top of this you’ll need to build their trust that you’re the right recruitment partner for their company. This is a great section to show off client & candidate testimonials, company awards, DEI, values, reviews gathered from TrustPilot & Google. I’d also add a carousel of company logos - companies always love to see that you recruit for their direct competitors (even if it does inhibit headhunting)! 

Candidates

Explain how you work with candidates and what makes you different from your competitors. Possibly a good place to show off TrustPilot & Google reviews, along with a carousel or cards of company logos so candidates can get an idea of the great companies you recruit for. I’d also recommend a call to action and direct them to the jobs page and/or allow them to upload their CV. Also I’d recommend a DEI section here. Maybe a link to any blog pages focused on career / interview advice. 

Case Studies

A page dedicated to case studies, showcasing how you worked in partnership with specific clients on specific roles, how you approached it, the process, barriers and challenges and the outcome. This is a brilliant sales tool for engaging with prospective clients - showing them you understand your pain points and proving that you can solve them.

Contact Us

The contact page should provide contact information for your company, including an email address and phone number for candidates & clients to reach out with any questions they may have. I’d also recommend including all social media links, a Google Map showing the location of your offices, along with of course the company address. The telephone, email and address should all be clickable links. Also include a contact form with full validation & file upload functionality (for CVs & job briefs), combined with Privacy & Terms & Conditions agreement check boxes. 

Internal Careers / Join Us / Work For Us

Can you truly be a recruitment company without providing prospective employees with a dedicated page where they can learn about the business, what it’s like to work there, current openings and a way to apply. Ensure to include plenty of images of the team, offices and social outings. Also you’ll need to repeat your DEI & values statements again here. I’d also recommend including a list of company benefits but this seems to be a point of contention. Talking potential employees through the interview process is something we always push so make sure you include your process here. 

Depending on the size of your firm and how much tolerance you have for sales calls I’d use this section to provide contact details for senior managers & directors. From the outset you’re showing that the senior leadership team is always available and if the recruitment process slows down or falters at any point you’ll have visibility so you don’t miss out on great talent. 

Also a great place to include case studies of consultants who have quickly worked their way up through the recruitment agency.

Jobs

Probably one of the most important and most frequently viewed pages on your website. You should list all current & live job openings and provide a way for candidates to apply online by uploading a CV or through LinkedIn. You’ll also need a great search filter making the search easier & quicker for candidates. 

Individual Job Description/ Posting 

This page should provide detailed information about a specific job opening, including the responsibilities, qualifications, requirements, salary, location, job reference and benefits.

Application

Provide a form or link for candidates to submit their application and CV. Normally links from the individual job posting page and other CTAs on candidate focused pages across the website. And make sure the application form and process is intuitive, simple and easy to use.

Podcasts

Video content is really big currently. It sees great engagement on LinkedIn & TikTok and YouTube video content can be brilliant for driving traffic to your website. It's also an amazing way to really connect with existing or prospective clients. It's rare you get to sit down with a client for 30-60 minutes and really talk about their business.

Privacy Policy

You’re legally required to carry a page covering the company’s privacy policy, telling the end user how you collect, hold and process their private data. 

Team

These are tonnes of AI & automation tools these days but recruitment is still very much a human centric business but one of your biggest selling points is your staff. No matter if you have one person or one hundred people in your business I'm a firm believer you should have a page dedicated to all of your staff - the senior leadership team, managers, consultants, operational & support staff and so on.

Testimonials

These would be very different to case studies and in my humble opinion recruitment agencies should carry both a page dedicated to testimonials and also case studies. Your testimonials page should be a collection of short paragraphs from both clients & candidates praising the good work you have done for them.

Additional Pages

There's a tonne of other pages you may wish to include depending on the type of recruitment your agency specialises in, the industries you work in and the size of your recruitment firm. We’ll skim through a few such as a FAQ section, Timesheet Download & Submission, Compliance Submission, Login, Register, Policies, Cookies Policy, GDPR, Sitemap, Testimonials, and a page with company-wide benefits.