What Information Should You Have In The Footer Section Of Your Recruitment Agency Website?

Probably one of the most overlooked components of a recruitment website in my opinion is the footer. I love a good footer! Design wise, people tend to stay pretty safe when it comes to the footer and it can be so overlooked that I often see that the basics are not even included. We decided to write an ode to the recruitment website footer and talk you through what it legally needs to contain, some nice to haves and what shouldn’t be included in it.

Legal requirements

Now do you know what information your recruitment website has to legally carry? A privacy policy? A cookie policy? Well yes to both of these but  your agency site also needs to carry your company registration number, registered office address and where your company was registered. You’ll also need to show that it’s a limited company by including, “Limited” or “Ltd.”. So if you check the footer of our website you’ll see…”... Abstraction Labs Limited … Company Registration Number: 14596483. Registered in England.”.

Your address

I’m also going to share with you a great little tip to slightly improve your local SEO ranking. Do you know which component is on every single page of your website? If you said the header / navigation bar then that is true but you’re deliberately being annoying. It’s of course your footer. Placing your recruitment agency’s office address in the footer will ensure that particular location, that town or city is mentioned on every page of your site and Google will be more likely to to rank you as a recruitment services provider in that particular area. If your agency has 2-3 offices I’d still include those addresses in your footer. Anymore than this and you probably have the budget for a more professional SEO campaign and little tips like this aren’t really needed. 

Social media

What about your social media profiles? I’d definitely recommend placing them in the footer of your recruitment agency site. I'd also recommend including these on your agency's "contact us" page. 

Contact details

Contact details should always have a place in your agency site footer. This is the clearest call to action you can make. Whenever a client or candidate reaches the bottom of the page there is a chance they either haven’t found what they were looking for or haven’t been successfully directed to another page so make sure you include your contact details so you can at least persuade them to email or call you. 

Copyright

Best practice dictates that you should include the copyright notice in the footer too. In all fairness it’s not going to cause a great deal of hassle if you don’t but it's worth the 10 seconds of effort. In many countries, including the United Kingdom, copyright protection is automatic upon the creation of an original work, such as a website for your recruitment business. It’s best practice to include the copyright notice as if someone does steal your work or content then they have an even lesser chance of claiming ignorance. 

Site links

The site links to all of your internal pages. This helps both search engines such as Google who find it easier to crawl all parts of your website but it also acts as a navigation tool for you clients & candidates. One important set of links to include would be links to pages such as your privacy policy or cookie policy. You don’t necessarily need to include website terms & conditions, an equal opportunity statement and an accessibility statement on your agency website but if you have them then certainly place the links to them in your footer. 

Newsletter

Do you use a weekly or monthly newsletter to engage with clients and candidates? I think they’re a great tool and should be used where they can. You may not have huge numbers signing up for them but it is guaranteed to be a very engaged audience. Your website footer is a great section to place a newsletter signup form. 

Governing bodies

Is your recruitment agency part of any recruitment bodies such as The REC or APSCo? Once again your website footer should contain the logos of any bodies you have membership with. Also include any awards or award nominations in the footer of your website. I’d sprinkle these mentions throughout the website but include them as well at the bottom of the footer. 

Logo

And lastly we’d recommend including your logo (with a home page link) and I’m also partial to a “back to the top” or “scroll to the top button”. I think they’re both great navigational tools, especially while on desktop views. 

If you need any advice or any part of your website then please do get in touch.