Where To Get Inspiration For Your Recruitment Blog?

Recruitment agency marketers and owners decide to focus on writing content for their website for a variety of reasons. Sometimes it's because they want to be perceived as a thought leader, sometimes it’s because they want attract new clients and candidates to their agency website, sometimes it’s because they want to engage and convert candidates, consultants and clients while they’re on their website and sometimes it’s because you want to help increase their search ranking. Whatever the reason is, the hardest part is coming up with ideas for your blogs (and of course then writing them). Writing is fruitful but it is time consuming so if you’re going to invest 1-2 hours into writing and posting a blog post you want to make sure it’s an attractive topic and it has an engaging heading. We’re going to talk you through where to get inspiration for your recruitment agency's blog posts. 

Experience

If you’re running your own recruitment agency then I assume you've been in the recruitment industry for a while now and I assume you have a number of years of experience clocked up, stories behind you and so on. Draw from your own work life & personal experience. You’ve got x number of years behind you and you’re speaking to clients and candidates every day, searching for talent, interviewing people, formatting CVs, pitching for new business and so much more. Use all of this as inspiration for your blog posts. Maybe you’re new to the industry and you’ve been asked to help contribute towards the blog - draw on the experience of your colleagues. Or if you’re a recruitment marketer then ask the rec cons what their clients and candidates are talking about.  

Competition

An easy place to draw inspiration from, is competitor recruitment agency websites. List out the top 20 recruitment agencies you regularly compete with and go through their websites. Look systematically through their sites, through their blog posts and write out your own titles for their content posts and while you’re doing this separate them into sections such as “CV advice”, “interview advice”, “LinkedIn”, etc. Or if you specialise in engineering recruitment then simply type into Google “engineering recruitment agency UK” and go through the blog posts of each of those recruitment agencies. It’s time consuming but way quicker than coming up with your own ideas. 

Candidates

No matter if you’re a sourcer, recruitment marketer, recruitment agency owner or consultant - either you or your colleagues will be speaking with candidates on a daily basis, over LinkedIn, email, telephone calls, video calls and face to face. What are your candidates talking about? What do they need help with? Maybe they want to know about the state of the market before they start looking, maybe they want to know what kind of salary they should expect, maybe they want to know if they could get a raise, maybe they’re curious to see if other companies in they’re sector are making redundancies. Pay attention to the questions they ask you and write about that. 

Client Blogs

Look through the blogs of your clients. What are they talking and writing about? They’ll be writing for their clients but they'll also have posts about their company, company news, their industry. Is there anything here that could be inspirational? 

Clients

Hopefully you’re speaking to your clients on a daily basis. What are they talking about? What are they struggling with? What are the challenges they're facing? What kind of content could you write about to help them with the issues they’re facing? They probably have issues around too many applications and sorting through all of the advertising response, they may struggle to attract talent because of a certain reason, maybe it’s hard working out who’s a great candidate and who’s a bad candidate. How do their salaries and benefits compare to the industry? Maybe they’re scaling quickly and they’re struggling to maintain their culture or form a new culture that’s appropriate for where they’re heading. Your clients will be giving you great ideas for your recruitment blog everyday, just listen and bear your blog in mind!   

Industry News

What’s going on in your industry? You should know more about your industry than anyone else. You’re speaking with candidates, clients and other consultants on a daily basis. Hopefully you’re reading about your industry too. What are the business to business industry news websites talking about? Is there anything there you can add your spin to? 

General News Websites

Keep an eye on the general news. Pay attention to BBC News, The Guardian or wherever you read and see if there's anything there you can add your opinion to. I find that the news is regularly talking about the job market or the economy. Draw from these for inspiration. 

Books, Museums, Events, TV, Radio

You can draw a lot from pop culture to give you ideas for your blog posts. Maybe you recruit for sales people and you’ve spent the last few weeks reading a book about a specific sales technique. Maybe The Apprentice is on and you can write a post about how farcical it’s become. 

Social Media

What’s happening on the socials? Anything good you can write about? What’s trending? Maybe you saw a LinkedIn post that had some great engagement from people in your industry. Anything that could drive an idea for a new blog post? Maybe it's worth looking at Google Trends to see what people in the UK are searching for?

Search Terms 

What are your prospective clients, candidates and consultants searching for and what is cropping up on the first page? Put together a list of 20 search terms for each visitor type (candidates, consultants & clients), type these into Google and see what crops up on the first few pages. These are search terms with real intent that you want to be ranking for. What pages are cropping up? What blog posts are there? Write content that’s going to compete with these! 

If you’re still looking for inspiration for your recruitment agency’s blog then get in touch with us and we can introduce you to one of our copywriter partners.