Why Do I Need a Website For My Recruitment Agency?

Whenever you start a business it takes some time, maybe weeks, maybe months for your company and your website to get traction. Even after a few months it’s going to be tough to land a spot on the first few pages of the search engines. So like any new entrepreneur I began by picking up the telephone and cold calling potential recruitment agencies I had found through LinkedIn. 

Within a few hours I’d come across a few recruitment firms that didn’t have websites and was asked a poignant question by the founders, “We used to have a website but we no longer do and we haven’t noticed a drop off in business. Why would we need one now?”

Like any good sales person I had a retort but wanted some time to mull it over further. Now bear in mind the important facet for each of these following points - your website will do all of this passively, in the background with minimal supervision and input from you. 

• Attracting clients: A well-designed & professional looking website can help you as a recruitment agency to attract new clients by showcasing your services, specialisms, success stories and testimonials from satisfied clients.

• Attracting top talent: If I’m going to join a company then I want to see you’ve got a good website. You as a business are not going to attract high-quality candidates without a website. The same is true with an outdated website. It’s a brilliant portal to showcase your company culture, values, ethics, diversity and mission. This is a chance for you to showcase your company to potential joiners in the best possible light.  

• Improving candidate experience & attracting great candidates: There’s a few standard streams when sourcing candidates - your own database, referrals, LinkedIn, job boards and of course your website - if you have one. Candidates apply for jobs through the job boards but will often search Google or Bing to find recruitment agencies in their geographical location or niche. Without a website you’re missing out on a potential stream of new candidates. Also your jobs page is a great place to show them all the roles you’re currently recruiting for, without paying for job ads on the job boards or LinkedIn. A user-friendly website will answer their questions and help guide those candidates on the path to sending their CV to you.

• Adding legitimacy: How many times have you pitched a hiring manager for a vacancy and received a yes from them but then had the HR & TA team get involved? You’re never going to crack the big companies without a website. It’ll be a straight no from Laura in HR if you don’t have a website. 

• Building a brand: Of course you still have social media, LinkedIn, Facebook, Instagram, TikTok, etc. and industry events to build your personal and company brand but you're only making it harder for yourself without a recruitment website. A website is an integral part/extension of your brand and establishes your credibility in the industry. You can position your recruitment agency as a trusted resource of information & truth for both clients and candidates by sharing valuable content, industry insights and thought leadership through your blog posts. 

• Streamlining the hiring/recruitment process: A website makes it so much easier for new clients to submit briefs to you, for candidates to submit their CVs to you, for candidates to submit timesheets & expenses and so on. A website will only bring you efficiencies in these areas. 

• Digital advertising & analyzing performance: Google Ad Words and Microsoft Advertising (Bing & LinkedIn) are great ways to funnel new clients, talent & candidates to your business. When you have a website for your recruitment firm, you’re able to tap into these resources, direct interested & relevant parties to your website and also track the performance of those advertisements.

• Time efficiencies: As recruiters we never have enough time in the day to speak to all the candidates we want to, make all those client update calls, plus the daily administration of running a recruitment agency. Why make it harder by adding more work to your week? A well written recruitment website can deter irrelevant candidates from calling you by specifying what you do and don’t cater for and help answer those standard questions you may receive from potential clients.  

In conclusion, a recruitment website shouldn’t be seen as a cost to your business. It’s an investment in your recruitment firm. It’s another pair of hands generating clients & candidates for you, a consultant taking admin away from you so you can focus on the bigger picture, it’s a way to generate trust & legitimacy in your industry, plus so many other things on top!