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UK Recruitment Agency Startup Costs: A Comprehensive Guide For Potential Agency Founders
Created by Robert Garner on Sun Oct 13 2024 and edited on Tue Oct 15 2024
I started up my old recruitment agency back in the summer of 2012 with around £5,000 in my bank account. I had to take on a small bank loan at the 6 month point as those first few months were tougher than expected. Starting a recruitment agency is an exciting venture, but it's essential to be prepared for the required financial investment. Understanding the various costs involved in setting up and running a recruitment agency in the UK will put you in a better position allowing you to make more informed decisions and set your business up for success. Let's break down the key expenses you'll likely encounter.
Essential Startup Costs
- Company registration: £50 - Officially register your recruitment agency with Companies House. This used to be £12 for a long time but has recently been raised to £50, in part to raise extra funds for public services but also to combat “zombie” companies. It’s pretty easy to do yourself but will take about an hour of your time. There are lots of providers out there that can set up your company for you for a small fee.
- Recruitment website: £500 - £5,000 - Design a professional website showcasing your services. Recruitment website costs can vary based on your chosen platform and design complexity. Consider factors like domain name registration, annual site hosting, and SSL certificate. You could probably find a cheap WordPress website for £500 but it’ll probably be a false economy. If you’re just starting out I’d recommend a Wix, Squarespace or GoDaddy template website, which would probably be around £500 for the first year. We offer start up websites for £109 / month and fully dynamic recruitment websites for around £2,000 - £3,000.
- Domain registration: £20 - You'll need to purchase a domain for your recruitment website. The cost depends on the domain name & provider you choose but a domain for the first year could be anything from a few pounds to £20 maybe. There are so many providers out there, largely competing on price so don’t pay more than this and shop around.
- Computer hardware: £1,000 - Just a rough price as it depends on how deep you go but you may want to consider a work laptop, one or two computer monitors, a laptop stand, a mouse, a separate keyboard, a desk, webcam, printer, microphone and microphone arm and whatever else you might need.
- Branding & social media: £80 - £1,000 - Develop a strong brand identity with a logo and visual style guide. I would say you’d want a company logo in various image formats (PNG, JPG, SVG), a colour palette and (Google) font. In regards to the logo you’ll want to ask for your standard logos, transparent background logos, black & white versions, web & print ready versions and logos for your website, social channels, email signature, business cards, flyers, etc.
- Legal costs: £500 - You could swerve this one initially but I’d definitely consider investing in this side within the first 18 months of the business at least. Have a professional, qualified solicitor look through your employment & client contracts, along with your website privacy policy.
- Mobile phone: £500 - £1,000 - I imagine you already have a mobile phone so just use your current one, unless you think you really need a new one.
Ongoing Costs
- Recruitment CRM: £90 - £150 per user per month - You’ll definitely need a recruitment CRM from day one and if possible look to purchase this and set this up before your first day so you have some time getting used to the functionality and you can import some of your contacts too. I would also recommend opting for a recruitment CRM over a standard CRM like Salesforce or Hubspot.
- Recruitment technology: £? - Hard to put an exact figure on this as it depends on what you invest in but there’s so many recruitment tools out there, from business development tools, candidate referrals, CV parsing, AI matching tools, chatbots, general AI tools (Chat-GPT, Claude, Gemini, etc.) and so much more.
- Computer software: £30 per user per month - Once again it depends on what you choose but you’ll likely at least need a Microsoft Office or Google Workspace licence, along with anti-virus software.
- Lead generation tools: £40 - £60 per user per month - These will be a huge benefit at the beginning of your journey. Look for a scraping tool combined with a piece of software that gives you access to the email address and telephone numbers of target client contacts. Look at websites such as AppSumo for deals.
- Marketing tools: £100 per month - Once again it depends what you decide is important to your business but you might want to look at recruitment marketing tools such as Canva, email marketing software, search engine tracking tools, etc.
- Contract signing tools: £10 - £20 per month - This is a must have for any recruitment business. The days of fax machines are over and clients need a way to easily sign your terms of business. Look at providers such as Docusign and RSign.
- LinkedIn: £30 - £600 per user per month - LinkedIn for most industries is a required tool these days. You can do well without it but it’s worth the investment. LinkedIn Premium sits around £24.98 and £79.99 per month. LinkedIn Recruiter Lite costs around £135 per user per month. LinkedIn Recruiter sits around £300 - £600 per user per month.
- Website hosting & SSL certificate: £200 - £400 - Hosting is relatively low cost but digital design agencies will normally bundle in costs for website maintenance, storage & security. If your website provider is asking for more than £400 I would really question this and ask for a full breakdown of this cost.
- Mobile phone bill: £20 - £30 - Depends on whether you’re SIM only or paying off the mobile too but at least you’ll be able to pass this cost through your business now.
- Virtual telephone number: £10 - £20 - I would really recommend purchasing a virtual landline for your business. It adds a degree of professionalism to your business and makes your agency look bigger than it is.
- Website SEO: £100 - £1,000 per month - Probably a superfluous cost in the first year and I’d recommend against it really but I thought I’d mention it. Look for a good SEO agency who knows what they’re doing - there are a lot of scam artists out there.
- Broadband: £20 per month - I’m sure you’re paying for broadband already but maybe look to upgrade your provider / package so it can fully cope with video calls, etc with low outages.
- IT support: £20 per month - Pretty much a must have in my opinion. Wait until the day that something goes wrong with your email or laptop and see how much time is wasted on this.
- Travel: £50 - £100 - This will vary each month but factor in costs for travelling to client offices, meeting with candidates and also attending various drinks and networking events.
- Client & candidate entertainment: £50 - £100 per month - At the early stages this will be quite low but factor in costs for coffees, drinks, lunches and dinners.
- Insurance: £60 - £300+ per employee per annum - Secure Employers' Liability insurance, which is legally required in the UK. Consider additional coverage like public liability insurance.
- Job board advertising: £20 - £240 per post - Advertise your vacancies on popular job boards to attract candidates. Explore cost-effective alternatives like adding a job board to your website or investing in an ATS with job portals.
- Office costs: £200 - £400 per person per month - If you opt for a physical office, factor in rent and equipment for your office. I would consider co-working spaces for flexibility and cost savings over a dedicated office space. You’ll also prefer to spend time in a coworking space with a dozen other small businesses rather than sitting in a small office by yourself for the first 6 months. I would recommend working from home for the first 6-9 months until the business is stable and established.
- Industry memberships: Free - £100 per member per month - Join professional recruitment leader networks such as TEAM, TRN, Recconnect, etc. These groups are great for networking, meeting peers, learning about new technology, regulations, best practice and also often offer legal advice too.
- Payroll: £25,000 - £45,000 per consultant - You’re unlikely to hire straight from the outset but it’s entirely reasonable that you could hire for your first consultant after 6 months.
- Accountant: £100 - £200 per month - Hire an accountant to handle payroll, VAT tax returns, P&L and balance sheet submissions and other financial matters. You can do a lot of this yourself but it will easily take up a day each quarter just categorising all of your expenses. Pass it off to a specialist.
- Accountancy software: £30 per month - Even if you have an accountant, they’ll still ask you to purchase accountancy software such as Xero, Quickbooks or SAGE for the business. You’ll need to link this to your bank account so you can track expenses and have a place where you can keep all of your receipts.
Factors Affecting Startup Costs
- Location: Office space costs and salaries can vary significantly based on your location in the UK.
- Specialisation: Specific niche recruitment agencies may require specialised software or resources, impacting costs but costs for one agency should be the same for all.
- Business model: Your chosen business model, whether focusing on permanent placements or temporary/contract roles, can influence costs. Recruitment agencies that focus on temp roles will need to find a payroll provider to cover initial costs.
- Technology choices: The specific recruitment technology solutions you select will directly impact your expenses.
- Marketing & advertising: Budget for marketing efforts to attract clients and candidates.
Key Considerations Before Starting
- Business plan: Develop a comprehensive business plan outlining your goals, target market, financial projections, and marketing strategies.
- Cash flow management: Ensure you have sufficient funds to cover expenses during the initial 3 - 6 months when revenue may be low.
- Legal requirements: Familiarise yourself with relevant laws and regulations governing recruitment agencies in the UK.
Conclusion
While the initial and ongoing costs of starting a recruitment agency can be substantial, with careful planning and strategic decision-making, you can set your business up for success. Consider your specific needs and budget, explore cost-effective alternatives, and invest in essential tools and resources to attract top talent and clients. Remember, the right investments will pay off in the long run as you build a thriving recruitment agency.
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Robert Garner
Rob has been working within the recruitment industry since 2006, selling recruitment advertising space, working within recruitment, running his own recruitment firm, launching job boards, working for in-house talent acquisition teams and creating enterprise level recruitment software and now websites for recruitment agencies.