Recruitment Marketing Tools You Need To Know About As A Recruitment Marketer

I’m going to try and make this as comprehensive as possible and hopefully cover every type of recruitment marketing software tool but of course I can’t give a shout out to every single piece of tech out there. For example I’m sure there are hundreds of companies that specialise and produce email marketing tools and there’s little use here for me to list them all - I’ll let you do the research. This is more of a guide to recruitment tools that are available to you, you should not necessarily be using all of them. Instead pick and choose what’s appropriate and relevant to your recruitment business and budgets. I’ve noticed they can all be classed in at least one of a few main categories, which are sourcing (tools that aid you and your consultants use to source new and existing candidates), social media tools (anything that helps in creating social content, uploading content to social channels or social sourcing), website management and candidate / client relationship management tools. 

2GDPR

2GDPR is a great little website that can tell you if your website and its cookie policy is UK & EU GDPR compliant. All you do is place your domain URL into their search tool and within 2-3 minutes it will tell you how compliant your website is when compared to UK & EU standards. If your website doesn’t see all green ticks then I’d get in touch with your web developer immediately as you could end up receiving a legal enforcement letter form the ICO if a website visitor does complain. 

Ahrefs

Ahrefs isn’t particularly cheap but it is the best product in its niche so if you have the budget then I’d recommend signing up for a subscription. It’s a tool that every SEO professional leans on heavily, providing you with functionality such as rank tracking, backlink insights, competitor backlink research, keyword suggestions & corresponding traffic levels, site audit and a content explorer.  

AI 

Of course I couldn’t write a blog about recruitment technology without mentioning AI. There have been too many articles dedicated to AI tools and I could dedicate a whole blog post to it so I won’t dwell too much here but you should be using content & image content creation tools to help increase your productivity.  

AI Written Content Tools

As a recruitment marketer, recruitment agency owner or as a recruitment consultant, AI tools are indispensable and should be part of your daily job. If you haven’t got a premium version of Chat-GPT, Claude Pro and/or Gemini Advanced then sign up now! Also you shouldn’t be using the free versions for professional work because of GDPR reasons. One point I’d like to mention is that be careful of using AI content on your website as search engines such as Google, Yahoo! and Bing can detect it and since the Google March Core Update it looks like they’re beginning to penalise websites that use prolific AI content. Not strictly AI related but tools such as Textio and Grammarly are so helpful when it comes to writing job adverts and role descriptions. 

Brokenlinkcheck

Brokenlinkcheck is another brilliant free tool. The tool is used to check for broken links on websites. A broken link is a hyperlink on a website, which leads to a now deleted or non existent page or domain. You can primarily use it in two main ways. Firstly you can check for broken links on your own agency website, replacing broken links with relevant live links and improving the user experience. Secondly you can use it to look for backlinks for your website. For example you could check for backlinks on an industry news title such as The Recruiter and look for broken backlinks that you could co-opt. Maybe there's a link that mentions a blog article on a competitor site, which has since been deleted. You could write a new blog for your website and pitch the link to them as a replacement for the broken link.

Image Creation Tools

There’s so much out there to make sure your email, LinkedIn, etc. campaigns look visually appealing and tools such as Canva (emails, pitch decks, media packs, presentations, etc.), Midjourney (AI image generator), DALL-E (AI image generator), Windows Photos (great for editing and resizing images), GIPHY (Gif maker), Mematic (meme creation tool). 

Candidate & Client Relationship Management / Feedback Tools 

Customer relationship management has come so far compared to when I was in recruitment and with tools such as SourceWhale, RecruiterInsider, CandidateHub and Talent Analytics you’re now able to better engage and convert with quality clients & candidates with data driven insights. All of these tools directly integrate with your recruitment CRM and outreach channels such as Gmail, Outlook, LinkedIn, SMS, etc.

Canva

I have a monthly subscription to Canva and use it a fair amount but could and should use it more. I really need to set some time aside to learn all about it as I'm sure I’m only using 10% of the functionality. There are lots of alternatives out there but I’m used to Canva now and it gives me everything I need. 

Chatbots & Virtual Chat 

There are some brilliant conversational tools to integrate with your recruitment agency website. I’ve seen the data behind these tools and they can really help to increase engagement with clients & candidates while on your website, they contribute towards sales conversions and can help to save consultant time. Some of the major providers in the space are Bullhorn Chatbot, Staffing Engine, Sense, Elay, Leadoo, Landbot, Hubspot, Drift, WorkLLama, PayEmoji, to mention a few.

Content Calendar

Some sort of content calendar is a staple for every marketer, reminding you when to post various pieces of internal & external content, reminding you about major industry events, internal company events, general holidays and big occasions.  

Content Management System

Your recruitment website’s CMS should be easy to use, intuitive and hard to break. Some platforms can be hard to master such as the WordPress CMS - one of the most widely used tools in the industry but it can take time to master it. You don’t need access to the whole website but you should be able to create, edit and delete jobs, blogs, team members, testimonials, case studies, events, podcasts and launch microsite pages. 

Copywriters

We all saw the rise of the AI content generation tools last year and quickly realised how stale the content they produce is. It can be great for generating ideas, checking for spelling and grammar errors and the such but it’s not at the stage where it can replace a good, human copywriter. There are some amazing recruitment industry specific copywriters out there who are available for website writing, email marketing campaigns, blog writers and so much more. I’d always recommend working with professional writers. 

Data Visualisation

We’ve all been told data is valuable a million times over and it of course is but all of the data needs to be looked at appropriately and sensibly and sometimes you need a tool that helps you visualise trends. That's where tools such as Tableau and Google Looker Studio come into play. Tableau is probably the more well known application but I use a lot of Google tech built on Google Workspace so I like the feel of Google Looker Studio. Both are great tools to help visualise data and present to stakeholders in your recruitment business. 

Deadlinkchecker

Deadlinkchecker is basically the same as Brokenlinkchecker but I tend to prefer this one. It's still free but it seems to be a little faster when crawling websites and the list is more comprehensive in my opinion. Have a play around with each of them and see which you prefer.

Directories

Low level hanging fruit but directories can be a great source of leads and also a little SEO backlink boost for your agency website. Add your recruitment agency details to directory sites such as “Agency Central”, “UKRecruiter “, job board directories, etc. 

Drive / Dropbox 

I use Google Workspace so all of my assets sit in Google Drive but a well organised, well maintained file structure with all the company assets and contents in is the key to delivering a complex, long-term recruitment marketing plan for your business. Let’s move away from the times when everyone had various pieces of important content saved all over their local machines. 

Email Marketing Platforms

Still a great option for recruitment agencies, if done properly. There are so many tools in this space that I couldn’t possibly mention all of them but some of the known names are MailChimp, Hubspot, Salesforce, Campaign Monitor, SendGrid, Force24, etc. Be sure you keep an eye on Google and Yahoo!’s new email spam limits and don’t fall foul to these. 

Event Management 

I’m a big fan of recruitment agencies using events to engage with their target audience, whether that’s clients or candidates - especially in the current climate. Websites such as MeetUp and Eventbrite are easily integrated with your website and allow you to manage invitations, attendees and email confirmations. Also if your recruitment agency is looking for events to sponsor to tap into an engaged and relevant talent pool that connecting with groups on MeetUp could be a great avenue for you.

GIPHY

I am partial to a meme and a GIF so download GIPHY and you’ll have access to thousands of GIFs that are appropriate and wildly inappropriate for LinkedIn. 

Glassdoor

Glassdoor is great tool for promoting your recruitment agency to potential new talent, giving them an insight into the culture and values of your business. This should be carefully managed and regularly updated, feeding back on all comments left in a constructive manner and asking employees to leave anonymous reviews if they feel comfortable. 

Google Ads and Microsoft Ads

If you have the budget for it then I would really recommend looking to invest a small portion of your marketing budget into Google Ads and Microsoft Ads each month. I’d recommend speaking to a specialist such as a recruitment marketing agency or a recruitment media buying specialist but a monthly budget of £500 each should be sufficient to see some good results. Google Chrome receives around 50% of all UK traffic and Microsoft Edge / Bing receives around 10% of all UK traffic. Microsoft Ads is still the underdog but you’ll see a lot less competition here so probably lower prices for the traffic you receive. 

Google Analytics 4

Also known as GA4, which is the replacement for Universal Analytics. I wouldn’t have normally mentioned Universal Analytics but I was pitching a recruitment agency recently whose website was still linked to UA - the killer was that this rec agency actually recruited for the marketing sector! Once again you’ll need to set it up so it's attached to your domain / website. It’s a free service from Google and acts as an analytics service to measure traffic and engagement from your website. I’m not a marketer but it’s the premier tool in my mind. It takes a little time to learn all of its facets but it's well worth taking the time to do so. All our sites are fully integrated with GA4 too. 

Google Developer Tools

I could dedicate a whole series of blog posts to the Google Developer Tools. I use them on a daily basis and I still don’t know everything about it. You can access them by navigating to your recruitment agency’s website, right clicking anywhere on the page, selecting “Inspect” and a panel should appear on the right hand side of the page. This panel gives you access to some amazing tools! You can see how responsive your website is across 15+ different mobile devices. You can see if your website is logging any major errors. You can check if your cookie consent is working correctly and any calls your website is making to third party software. You can also access Google Lighthouse, which allows you to see how fast, accessible and how well SEO optimised your website is.  

Google for Jobs

If your jobs aren’t listed on Google for Jobs then you’re missing out on a free advertising source and of course you’re missing out on relevant applicants. It’s relatively easy to ensure your job pages are compatible with Google for Jobs but you’ll likely need your web developer to insert a “structured data” snippet to ensure it does work. You can check to see if your job pages are on Google for Jobs by inserting a job URL into the Google Rich Results page. 

Google Lighthouse

I realise I just mentioned it but I feel as though it deserves its own section. You should be running a Google Lighthouse Report on your recruitment website and asking your web developer to fix any issues. You have 4 components - “Performance”, “Best Practice”, “SEO” and “Accessibility”. Each of the 4 sections is scored out of 100 so you can get a total score of 400. Your website should be seeing a score of 330/400 as a minimum and if it isn’t then ask your website developer to fix it. “Performance” should be at least 60/100 and “Best Practice”, “SEO” and “Accessibility” should all be 90+/100. 

Google Keyword Planner

I don’t use this tool as much as I should and I wish I had the time to use it more but sometimes you just have to cut corners I’m afraid. The keyword planner helps you as a recruitment marketer to identify terms, phrases, and words potential clients, candidates and consultants are searching for related to your recruitment business, including phrases that you may not have thought of before. It shows you the level of traffic each phrase receives, which is so helpful - it’s easy to get fixated on a particular search term thinking it’s super popular, only to find out there are more relevant search terms or long tail terms that might be easier to rank for. It’s also a brilliant tool to help refine blog post content. It’s a great tool for researching keywords for your website, Google Ad campaigns and backlink anchor tags plus so much more. 

Google Local Business

Another must have for any recruitment business. Thankfully most recruitment firms have this set up already but I still come across the occasional firm, who's been around for a while and still hasn’t set this up yet - unbelievable! If you want to see if it’s already set up just open up Google Chrome, type in your “company name location” so mine would be “Abstraction Labs London” and see if you have a little section on the right hand side of the page with a Google Maps snippet, your office address, reviews, contact number and photos. It makes it so much easier for clients and candidates to reach you and it’s great for local SEO. 

Google Reviews

Reviews are a brilliant sales tool for everything we buy - products and services. The more positive reviews a product or service has the more likely we are to purchase it and be happy with our purchasing decision (even if it’s not brilliant). You should be pushing for clients and candidates to leave your business positive reviews on Google by sending across a link after placements have been made or at other key points in the process. 

Google Search Console

Google’s Search Console is an absolutely brilliant tool! I use it on an almost daily basis and I’m not even a recruitment marketer. We’ll be dedicating a whole blog post to it soon but if you fish through our blogs we’ve mentioned it a few times already. It’s a web service from Google that allows you as a recruitment marketer to check the indexing status of your various website pages, search queries you’re being found for, crawling errors and helps you to optimise the visibility of your agency’s website. You’ll need to set it up as it’s attached to your domain but it’s very easy to do. All of our sites are set up with Google Search Console. 

Google Tag Manager

Google does it again! Another completely free tool - Google Tag Manager (GTM), which enables you to install, store, and manage marketing tags without modifying your recruitment website’s code. We simply insert a line of code in the index.html file of your website and you’ll be able to track various user events on your website such as contact form submissions, uncompleted application forms, specific page clicks, etc. And once again all our sites are fully integrated with Google Tag Manager too. 

Google Trends

Google Trends is a free website from Google, which shows you the popularity of top search queries across various geographical regions across the UK and the world. It’s a great tool to see what people are talking about so you can write up to date and highly relevant content to push to an audience that is already engaged with the subject matter.  

HARO / Connectively

Previously known as HARO and has recently rebranded to Connectively offers a portal for marketers and PR agencies to reach out to B2C and B2B journalists & reporters. They have a free tier, as well as paid tiers too, which may be more suitable and useful. Essentially journalists who work for various magazines, newspapers and websites post on the site looking for sources and contributors to their articles. For example maybe a journalist from The Times newspaper is writing a piece for the newspaper about the current jobs market. They may be looking for someone they can quote, maybe someone senior who works for a major recruitment agency. You help them out with their article with some industry insights and your agency gets a mention or maybe a website backlink.  

Hotjar

Hotjar is a brilliant website tool that allows you to see how users behave on your website. The tool directly integrates with your site and generates heat maps where users point their mouse, where they click, how far down the page they scroll and so much more. It’s a great tool if you’re looking to refine your website layout and copy and you need real data to back up your decisions. 

Inspiration

Even the colouring in department needs some inspiration sometimes but lucky for us there’s so much out there to draw ideas from. I love websites & apps such as Behance, Awwards, The Drum and Dribble.

Job Advert Writing

Keeping your job adverts fresh and engaging can be incredibly tough but there are some great tools out there, along with specific copywriters that can help out in this area. Adhook offers job advert training, along with an AI tool, AdScribe is an AI writing tool for recruiters and there are also copywriters such Mitch Sullivan who offer training in this niche. 

Job Boards

I won’t dwell on this one too much as I’m sure a large portion of your marketing budget goes toward job boards but I will say make sure you have a full and up to date list of all relevant job boards - not just LinkedIn and the big names such as reed, TotalJobs, Monster, etc. but also the more niche and industry specific job boards too. I used to recruit for the media industry, which also encompassed the job boards and there are literally hundreds of niche job boards out there. Keep in touch with them on a regular basis - they often offer free trials so it’s well worth a little bit of invested time. 

Keysearch.co

Keysearch.co is paid for tool focused on keyword discovery - quite similar to Ahrefs, Semrush and Moz. KeySearch helps you as a marketer to find less competitive keywords so you can land on the first page, it suggests relevant keywords that correctly align with your target audience, mines long-tail keywords that will be hyper-specific to your readers and tracks keyword trends over time so you can adjust your content strategy.

Learning Platforms

As a recruitment marketer there’s always a new marketing or analytics tool, marketing technique or a new philosophy, which you have to look into and potentially learn. I’m a big fan of Udemy when it comes to learning courses. Well I’m a big fan of buying and hoarding courses on Udemy more so. And one piece of advice for Udemy: never buy full priced courses. Normally once a week or once a fortnight they’ll reduce the price to £12 per course. I should add there are of course other learning platforms out there such as LinkedIn Learning, etc.

LinkedIn 

It wouldn’t be a recruitment marketing tools list without LinkedIn. I’m sure your recruitment agency is using LinkedIn but are you using it effectively? Do you know all about its various features? Do you know about its integrations? Take some time out to speak to your account manager and put some time aside to go through online resources to make sure you’re up to date with all of its capabilities. Also take a look at Linkedin Ad Campaigns too. 

Live Streaming & Video Recording Platform 

Webinars are a great tool for engaging with candidates & clients and tools such as Streamyard and Riverside are brilliant as they make it so easy to set these up and launch them. It allows you to easily record your content and stream live to Facebook, YouTube, and dozens of other social platforms.

Mematic

Who doesn’t love memes?! I love them! And I post them all the time! And I use the Mematic app to create them! It has hundreds of memes on there that are easily editable. Download it now and up your meme game. 

Membership Bodies & Communities 

There are plenty of recruitment specific and recruitment marketing specific communities out there you should be a part of, largely from a networking and peer learning standpoint. Some of the stand out groups are SearchMarkets, The Lonely Marketers, TEAM, RecConnect, RecWired, TRN, etc. 

Moz

Moz is very similar to Ahrefs and Semrush (which we will discuss later on in this article). Once again they have lots of free tools on offer, with paid for premium version of each of them, which offer you way more functionality. The free tools only offer you a certain number of queries each month. Moz's toolbox includes a keyword planner, competitive research, backlink checker, domain scores, etc.

Multi Job Posting

Do you spend a huge amount of your working week posting jobs to your recruitment agency website, LinkedIn, Reed, TotalJobs, etc.? Well maybe it’s worth signing up with a multi-job poster. A lot of these providers now have functionality for programmatic advertising too. Some of the major providers are Idibu, LogicMelon, Jobmate, JobTarget, VONQ, AimWel to mention just a few. 

Note Taker

I find that my best ideas come to me in the most random places. It’s rarely at my desk when I have my laptop and a notepad in front of me so I have a couple of note taking apps on my phone to make sure I don’t forget those ideas. I work on a Google stack so I tend to use Google Keep Notes but OneNote, Apple Notes, Notion, Joplin, Obsidian, Evernote, etc. are all great options. 

Paint & Photos

I mainly use Google and Microsoft tech (I’m an Android person) so rely heavily on in-built applications such as Paint & Photos when it comes to editing and resizing images for my website, client websites and also my social media posts. 

Podcasts 

There are some amazing recruitment related podcasts out there that are a great source of learning but also creating your own podcast series can be a brilliant way to engage with current and target clients. If you’re unsure where to start then there are a few specialist marketing agencies that focus on helping recruitment agencies start up their own podcasts. Also platforms such as StreamYard and Riverside make launching your own podcast very easy. If you're looking to generate some exposure for your recruitment agency, specifically when it comes to attracting recruitment talent then why not get in touch with the top 40 recruitment podcasts and see if they'd be interested in interviewing one of your SLT.

Programmatic Recruitment Advertising Platforms 

I was recruiting for the digital media sector when the advent of programmatic advertising arose, around 2008-2010 so I used to know a fair amount. Programmatic advertising is still relatively fresh in the recruitment sector but I imagine it will only grow with popularity over the next few years. Currently as far as I’ve seen there’s only two major players, Appcast and Broadbean but I’m sure more will pop up over the next few years - I believe PandoLogic, JobAdX and Joveo fall into this niche too. If you haven’t looked into this area already then it’s well worth dedicating some time as it could save your agency thousands in advertising costs each year, combined with increasing campaign success. 

Project Management 

There are so many projects that the marketing is tasked with and lots of these will need to be properly project managed as there’s so many moving parts. For example, creating and launching a company event for candidates & clients is something you'll likely work on over the course of a month or two, arranging speakers, booking a venue, arranging food & drink, sending out invitations, managing cancellations, email communications, etc. This is where tools such as Trello, Asana, Jira, Zoho. Kanboard and so on are so useful. 

Recruitment CRM

Your recruitment CRM is probably one of the most important tools at your disposal and also for your consultants. It should be easy to use, be open to integrations and also be kept clean at all times. There’s nothing more annoying and dangerous than a recruitment CRM with dirty data. Learn how to use your CRM and make sure you’re aware of all of its capabilities. Have a chat with the customer success team at your current provider or third party training providers.

Recruitment Marketing Agency 

There are some brilliant recruitment marketing agencies out there currently, doing some amazing work. Marketing agencies such as ThinkInCircles and Thrive are well worth having a chat with. Personally I would always recommend a marketing agency whose founders have worked professionally in recruitment marketing. I’ve noticed a few ex-recruitment consultants starting up marketing agencies and I’m sure they’re doing some good work but I’d personally want to partner with someone with previous hands-on experience in marketing roles. 

Recruitment Marketing Platforms

I’ve included a section specifically for recruitment marketing platforms as a catch all category for those platforms, which seem to combine job marketing, careers site management and CRM. I’m not sure how relevant these are to the recruitment agency sector but it might be worth looking into to see if they have a use case for your business. Some examples would be AdWay, Avature, Beamery, Clinc, GR8 People, iCIMS, JobTarget, JobAdX, Jobvite, Joveo, PandoLogic, Phenom, Radancy, SmartDreamers, SmashFly, Symphony Talent, Talroo, TalentReef, Wonderkind, Yello, to mention just a few. 

Recruitment News Websites 

Industry news websites are such a brilliant tool for your business. Not only do they help keep you updated with your competition, the market, best practices, etc. but they’re also a brilliant tool for press releases. Has your company received outside investment? Send them a press release. Has your company merged with another firm? Send them a press release. Has your agency moved offices or branched into new territories? Send them a press release! Here’s a few sites you should be keeping an eye on - Global Recruiter, Recruiter Magazine, Recruiting Brainfood, UK Recruiter, Recruiting Brief, Onrec, Staffing Hub, Recruiting Brief, Talint Partners and The Undercover Recruiter. 

ReciteMe

Your recruitment agency website should be fully accessible to everyone. We pride ourselves on our accessible website and all our sites typically have a 95% accessibility score but there’s so much more you can do, such as integrating tools such as ReciteMe with your site. It overlays on top of your website and gives visitors tools that make your content more accessible, such as screen reading tools, font selection, zoom, colour theme switches, etc.  

Reddit

I felt as though this needed its own section. Google launched a huge update to its algorithm back in March & April and one of the offshoots of this was that Reddit got a huge uptick in traffic as it’s so much higher in the search results now. Also Chat-GPT is using it to train their future language models. It’s a great time to actively get involved with Reddit’s community joining relevant groups and posting useful content for its members. 

Semrush 

Semrush is very similar tool to Ahrefs, providing you with keyword rankings, website audit, competitor research, keyword suggestions and a whole lot more. It’s not as good as Ahrefs in my opinion but it does sit at a slightly lower price point. 

Serpfox

Serpfox is a pretty cheap (great value) tool. There’s a free version and also a paid for version too. Essentially the free version allows you to track where you website sits for 10 keyword search terms. It’s a great way to see if the work you’re doing to improve your website ranking is actually working. 

SEO Consultants

If your recruitment agency’s website hasn’t been fully audited by a professional SEO consultant then I’d urge you to put some budget aside and do this urgently. You can land a brilliant consultant and full audit for anything between £1,000 - £2,000. We work with two SEO consultants, one who previously headed up a major London based SEO agency and another who is a regular speaker at Brighton SEO (the biggest SEO event in the UK). Also anyone that just talks about onsite content optimisation probably doesn’t know enough SEO, you want an SEO professional who talks you through “relevant link building”. 

Social Media

Once again a huge subject that I’m no expert in but make sure all content is posted to all relevant social media channels. Every time you upload a new blog or job post or you add a new team member, event or podcast to your website then be sure to share it across all relevant channels. Also if you have the budget, look to partner with a social media, personal branding or marketing agency for regular training. 

Social Media Posting 

There are so many tools out there that can help automating, scheduling and generating social media content. There’s general providers such as Hootsuite, Buffer, Loomly, etc. along with recruitment industry specific ones such as Paiger, which is a great social sharing and business development tool too. Well worth spending 5 minutes checking out. 

Social Media Targeted Job Advertising Platforms 

Over the last few years we have seen the rise of platforms such as Wonderkind and Adway, which allow recruitment agencies (and direct employers) to specifically target relevant candidates on social media platforms with display and video ads. 

SMS Marketing Platforms 

Much like email marketing, I imagine your recruitment CRM is also built for SMS marketing, however there’s tonnes of tools out there to engage with candidates (& clients) such as Twilio, etc.

Spreadsheets

Well maintained and organised spreadsheets are a recruitment marketers best friend and Microsoft Excel and Google Sheets are brilliant partners!

Trustpilot

I’m a huge fan of testimonials and case studies. I’d recommend setting up an automation process when placements are created on the CRM system, which sends out a link to your Trustpilot / and or Google Reviews account so clients and candidates can leave (hopefully) positive reviews about the business. 

URL Tracking Tags

When you post a job advert whether that’s on your website or through a job portal you can add specific tags, technically known as query params, to your URLs. These query params enable you to easily find and monitor how your pages are performing via Google Analytics 4 and your ATS/ recruitment CRM. It’s a great way of measuring success and which avenues are bringing in the highest quality candidates. I’ll dedicate another blog to setting these up and the benefit of them. Google has a great campaign URL builder you can use here. 

Video Recruitment Platforms 

There are plenty of video recruitment platforms but three major ones, Hinterview, Voyse and Odro dominate much of the recruitment market. These can be great tools for the marketing team as well as consultants, allowing you and your consultants to record video content talking about specific jobs and sharing it easily to your social media channels. Also allowing you to record video content of candidates and forwarding this directly onto hiring managers and talent acquisition teams. 

WebP Image Converter

CloudConvert offer a great free tool and you need to be using it. You can convert 10 images free of charge per day but if you sign up for a free account you'll be able to convert so many more (not sure about the exact amount). It essentially allows you to convert JPGs, PNGs, etc into WebP images. But what are WebP Images? WebP is an image format created by Google and is specifically designed for website images. The images are a whole lot smaller while only sacrificing a small amount of image quality, which isn’t noticeable anyway. All of your website images should be in a WebP format as you’ll see huge website performance gains. 

WhatsApp & Communities

I’m sure your consultants are already using WhatsApp to communicate with clients and candidates however there are so many more uses for the platform. Creating communities on channels such as WhatsApp for your clients & candidates are a great way to keep engaged with your target market. It also can be hard to manage as clients and candidates are directly conversing between themselves. I’d recommend speaking with experts such as James Hickman who know a lot more about this area. Also if you’re working for a small recruitment agency it may be worth looking into WhatsApp Business. Essentially a tool you can integrate with your website, allowing your website visitors to directly and in real time communicate with you (you will need a separate number). 

Your Own Website 

It can be easily forgotten on a list like this but your recruitment agency’s website is one of the greatest tools for engaging with clients, candidates and consultants. This is a portal that you have almost total control over, a way to post jobs free of charge, push out blogs, resources and company news content, a way to attract new clients and candidates and engage and convert them to real prospective, qualified leads. I’m bias but I would recommend teaming up with a digital design agency that has UK based web developers on staff so you know the end product is of the highest quality. You want a technically great recruitment website as well as a great looking website. 

If we’ve missed anything then please get in touch and we’d be happy to add it!