50+ Recruitment Blog Ideas to Attract Clients, Candidates & Talent

Recruitment is tough right now, it’s competitive, everyone is doing something very similar and most agencies are trying to set themselves apart in some way. Well one way you can set yourself apart is through a well-crafted blog. It could be your secret weapon. Posting regular content is so important. Your recruitment blog does more than share insights – it builds your brand, nurtures leads, brings in traffic, gives you something to post about, keeps your website fresh, and establishes you as an industry authority. If you put time, effort and money into your blog then it can be a direct generator of revenue. 

But where do you start? There’s lot of places where you can look for inspiration for your blog but I’ve put together a mega-list of recruitment blog ideas that you can of course steal but hopefully it will ignite your creativity and drive traffic to your website. Whether you're targeting eager candidates, potential clients or future recruitment talent we've got you covered. 

You can of course lean on your years of experience and write about any of these topics yourself but there are lots of great recruitment content writers out there too, if you do need help. I will say one thing before we jump in and that is I would cross reference these with a selection of relevant keywords, focus on one keyword that sees a fair amount of traffic and has low competition and work that keyword as the angle to the blog. 

Why Your Recruitment Agency Needs a Blog

A blog empowers your agency to:

• Share expertise: Demonstrate your unique understanding of the recruitment industry.
• Nurture leads: Provide valuable information that guides potential clients toward your services.
• Educate your audience: Offer tips and insights that benefit both candidates and clients.
• Build your brand: Showcase your agency's personality and company culture. I would always recommend having just one or two content writers for your blog so it sticks to a set personality. It’s best to work out a blog personality early on and stick to that, that personality consists of typical blog length, writing style, images used, links, etc. 
• Drive organic traffic: Rank higher in search engines for relevant keywords. As mentioned previously, use the Google Keyword Planner to source a list of highly relevant keywords with low competition and use the keyword a few times throughout your blog to maximise success of ranking. 
• Fuel your social media: I always hear recruiters moaning about not having enough to share on LinkedIn so why not create shareable content that boosts your online presence?!

Top Tips For Your Recruitment Blog

In order to be the most effective, recruiting blogs should also follow the following best practices:

• Create a regular schedule: I hate seeing blogs that have a consistent posting rhythm then are just left to die a slow death. Make a commitment to post a certain number of times each month (maybe 2-4) and stick to it. 
• Ensure each article has a call to action: At the end of each article, the reader should be encouraged to do something - a positive action specifically. Personally I always have a call to action for our contact us page, encouraging the reader to get in touch.
• Use images: Images really do help to break up content and are useful for providing evidence for your opinion. Use photographs, pictures, AI generated images, graphs, charts, statistics and so on.  
• Internal links: Always remember to use anchor text to link to other relevant, previous blog posts. And remember to go through your previous blog posts, looking for anchor text to link your newly written blog post to. 
• Update your content: Turn your old content into new content. Go through your old blogs and freshen them, changing dates, updating information, editing text, etc. Google also prefers newer content so make sure each blog post has a displayed updated date too. 
• Repurpose your content: You could quite easily spend an hour or two writing a blog post so don't just leave it as a blog post. Repurpose it for short form LinkedIn content, YouTube content, TikTok videos and so on. Start with long form content and reduce it to short form content. 
• Offer genuine insight: The best blogs are the ones that offer true insight, not syndicated or generalised content. Add something new, new information, a counterpoint - make it unique. 
• Research keywords: Each of your blogs should focus on one target keyword and that keyword should receive a fair amount of traffic. It should be reasonable for you to reach the first page based on your domain rating / authority. There’s no point writing content if no one is going to see it or find it.
• Integrate your content strategy with your social media strategy: All of your blog posts should be shared across your social media channels and remember to break your blog posts down into short form content that you can share too. 

Recruitment Blog Ideas: Hot Topics for Candidates

1. 10 Tips For A Winning LinkedIn Profile: What makes a great LinkedIn profile in your eyes? 
2. How To Negotiate For A Pay Rise & How To Handle The Aftermath? Talk candidates through how to prepare for salary negotiations, how to approach their manager, what to ask for and how to deal with the situation if it’s denied. 
3. Negotiating A New Employment Contract: Sometimes when you receive a promotion, it’s best to negotiate a whole new employment contract. 
4. How to Network with Recruiters on LinkedIn: Talk candidates through how to reach out and engage with recruiters in their space and how to sell themselves. 
5. 5 Simple Tips for Choosing the Right Recruitment Agency: Gently promote your services and then benefits of using recruitment agencies in general.
6. Tips on Working with a Recruiter: Demystify the process for candidates.
7. Average Salaries In The X Sector: Your standard salary survey for your niche. 
8. What Recruiters Look For In Cover Letters: Are cover letters used in your niche? Are they of use? What should candidates write about? Should they use AI tools?
9. How Long Should A Cover Letter Be? Talk through the content and the ideal length. 
10. How To Make Your CV Unforgettable: Talk them through the structure, what to include, mention achievements, education, interests and so  on. 
11. What Not To Include On Your CV: Do we still need to write Curriculum Vitae at the top of the page? Do I still need to include my NI number? I’m just showing my age now, I’ll stop. 
12. Top 10 Skills Your CV Can Benefit From: Highlight in-demand skills for specific industries.
13. Imposter Syndrome During The Job Search Process: The market has been incredibly tough over the past 18 months and a lot of candidates are now doubting their skills, when it’s actually the economy that’s stopping them from entering the workforce again. 
14. How To Smash Your Telephone Interview: Tips on telephone etiquette such as standing while speaking, smiling while talking, having a copy of their CV and the company website and role job spec in front of them, asking questions, expressing an interest, closing, etc. 
15. Questions You May Be Asked At The Telephone Stage And How To Answer Them: Reel off 20-30 typical questions that candidates are asked at the early stages of the process. 
16. Questions You May Be Asked At The First Face To Face Stage And How To Answer Them: Reel off 20-30 typical questions that candidates are asked during the middle stages of the process. 
17. Questions You May Be Asked At The Final Face To Face Stage And How To Answer Them: Reel off 20-30 typical questions that candidates are asked at the latter stages of the process. 
18. Job Interview Must-Dos for Candidates: Share insider tips to help candidates shine on arriving at just the right time, thanking stakeholders for their time, writing thank you emails, connecting with stakeholders on LinkedIn, asking the right questions, how to answer questions, etc.
19. 10 Ways to Stand Out From Other Job Candidates: Help candidates differentiate themselves by getting the basics right and focusing on the little things to separate them from the crowd.
20. What Hiring Managers Look In Candidates: A discussion on the qualities hiring managers like to see such as punctuality, energy, questions, interest, relevant experience, culture fit & add, etc. 
21. How To Deal With Job Rejection & Planning Your Next Steps: Talk candidates through how to handle rejection, writing thank you emails, keeping in touch with hiring managers & TAs in regard to future, similar roles. 
22. How To Accept A Job Offer: Talk candidates through the process of informing their recruiter (if they’ve been offered directly in the interview by the hiring manager), how long they have to think about the offer, who they should consult with, how to negotiate for more, how to ask for more information, how to formally accept and how to reject the offer if need be. 
23. How To Hand In Your Notice: It’s a high pressure meeting, filled with mixed emotions for many. Talk candidates through how to write their notice letter, how to ask for a meeting, what to say and how to handle counter offers. 
24. How To Handle A Counter Offer: Counter offers are the words every recruiter dreads to hear. After all that work you may have to start the process all over again for your client. 
25. Advantages & Disadvantages Of Being A Freelancer: Maybe you work in a sector which relies heavily on freelance staff such as construction, IT or the creative industries. Write a piece talking through the ups and downs. 
26. Temporary Jobs vs Permanent Jobs: Another pros & cons article on temporary and permanent roles. 
27. 10 Ways To Expand Your Network: Discuss the ways candidates can expand their networks through LinkedIn, events, their direct and wider team, etc. 
28. 10 Top Podcasts Every Candidate Should Listen To: put together a list of some of the most prominent industry & recruitment podcasts. 

Recruitment Blog Ideas: Engaging Content for Clients

1. The Best Employee Retention Strategies: How are your other clients keeping hold of their staff in this landscape? Benefits, time off, culture, salary increases? 
2. How To Choose The Right Recruitment Agency: What should clients be looking for in a recruitment partner and what questions should they be asking? 
3. Tips on Working with a Recruiter: Demystify the process for clients.
4. 10 Ways To Ensure An Efficient Interview Process: Actionable insights and practical advice hiring managers and TAs can use. 
5. Why A Hiring Process Built on Diversity Means A More Productive Company: Talk about the benefits of focusing on a diverse workforce and ensuring the interview process is equitable. 
6. Using Podcasts In The Recruitment Process: Explore innovative recruitment tools.
7. How To Write Job Adverts That Attract Talent: Give your clients tips on how to write them and where to post them, tips on including salary details, benefits, the culture, the project they’ll be working on, the team they’ll be working with and so on. 
8. The Top Skills and Qualities to Look for in Job Candidates: What should employers being look for in their new team members. 
9. How To Attract Gen Z Candidates: The current generation entering the workforce are very different to their older siblings and parents who have been in the workforce for a while and they expect very different things from work. 
10. The Role of Employer Branding In Attracting Top Talent: There’s so much your brand can passively do when it comes to attracting the best talent in the market. 
11. Tips For Writing an Effective Job Description: You have access to literally thousands of job descriptions. Look through them and take the best parts from them for the ultimate job spec. 
12. 10 Questions To Ask Applicants At The Telephone Stage: What should you ask during the telephone stage? 
13. 10 Questions To Ask Applicants At The First Face To Face Stage: What should you ask during the telephone stage?
14. 10 Questions To Ask Applicants At The Final Face To Face Stage: What should you ask during the telephone stage?
15. Are Your Hiring Managers Emotionally Intelligent? Maximise your chance of a placement by ensuring client hiring managers are on point. 
16. How To Communicate Your Company’s Values, Mission Statement & Purpose To Candidates: Every company should have a set of values that they work and hire by, however it’s a little harder using competency based questions to drill down into these. 
17. The Importance of Diversity and Inclusion in the Hiring Process: We all know by now that diverse teams tend to mean more productive teams. 
18. Why You Should Be Using Competency Based Questions During The Hiring Process: The importance of using competency based questions to really drill into a candidate suitability for a role. 
19. 10 Common Mistakes Hiring Managers Make During The Interview Process: I’ve previously worked in internal talent acquisition and you'd be surprised how some hiring managers act during the interview. 
20. 10 Tips On Hiring Remote Workers: Ever since 2020 remote work has really taken off and more and more companies are open to outsourcing or working with staff who live in different countries. 
21. The Rise of Remote Work And Its Impact On Recruitment: How do applicants' expectations affect the hiring process and your ability to attract talent. 
22. 10 Tips for Onboarding a New Hire: Share strategies for successful employee integration. What do the best companies do well? What positive and negative stories have you heard?  
23. Hot Recruitment Industry Topics: Stay ahead of the curve with regular industry updates.
24. The Benefits of Using a Recruitment Company: Make a strong case for your agency's value. I’m sure you sell your agency on a daily basis so talk your target clients through your USPs
25. The Role Of Technology In Modern Recruitment: What’s some of the rectech you currently use in your agency? What could help your clients? Talk about AI tools, CRMs, ATS, CV parsing tools, AI matching tools, etc. 
26. 10 Top Podcasts Every Hiring Manager Should Listen To: Put together a list of some of the most prominent industry & recruitment podcasts. 

Conclusion 

Don't let your recruitment blog ideas go to waste. Pick a few topics that resonate with your audience and start writing. Remember to optimise your content with relevant keywords that actually see organic traffic, share your posts on social media, and watch your website traffic soar.

Get in touch if you’d like help when it comes to your content strategy.